Hatsune Miku Beijing Tour ends, the founder reveals the successful experience of virtual singer

Hatsune Miku Beijing Tour ends, the founder reveals the successful experience of virtual singer

Hatsune Miku Beijing Tour ends, the founder reveals the successful experience of virtual singer
On the evening of November 16, “The Future Has You · Hatsune Miku” 2019 China Tour Concert Beijing Station ended in Wukesong M Space.This “perfect singer who won’t grow old, has no gossip, no artistic destruction, and never tires” has attracted hundreds of audiences to scream and scream for her song, and the atmosphere is very warm.Live concert.Twelve years ago, Japan’s CRYPTON FUTURE MEDIA developed the VOCALOID sound library software, creating the eternal 16-year-old song Ji Hatsune Miku.So far, Hatsune Miku has stepped out of the “Birthplace” and broke through the dimension wall. He has held many tour concerts around the world. He was invited to be the opening guest of the Lady Gaga concert, and received a customized suit from Louis Vuitton.The goddess Scarlett Johansson collaborated on the shooting of big-name advertisements, which has been recognized by an ever-increasingly large number of people.Live concert.So, how can a “person” composed of data capture the hearts of thousands of young people?On the day before the Beijing concert, the president of Japan’s CRYPTON FUTURE MEDIA company, “Father of Hatsune Miku” Ito Hiroki came to Beijing on the opportunity of “The Future Has You · Hatsune Miku” 2019 tour concert, and was invited to China University of CommunicationsAcademic exchanges, lectures on the theme of “The Birth and Development of Hatsune Miku”, shared the successful operation experience of virtual singers, especially the secret of how to break the wall of the second yuan subculture.Ito Hiroyuki takes Hatsune Miku dolls.Ito Hiroyuki said that Hatsune ‘s future was born in accordance with the trend, not because of a certain popularity.Before Hatsune Miku, CRYPTON FUTURE MEDIA focused on the business of making sound and music content, replacing the mature foundation for Hatsune Miku software.Then the software came out, and the anthropomorphic image customized for the sound source was also launched simultaneously.Regarding the identity issues generally faced by virtual singers, Ito Hiroyuki introduced that an important change in promoting Hatsune’s future communication and identity is to create a sense of formation and participation.Hatsune Miku ‘s songs are not created by designated authors, but are submitted from around the world. Anyone ‘s work may be replaced and presented to the world by Hatsune Miku.In addition to music, people can also draw illustrations for Hatsune Miku on the creation and sharing network platform, edit videos, write stories, and constantly give her new vitality.As Ito said, this is the content creators “injecting soul into inanimate objects”.Today, there are virtual singers such as Hertz in the Chinese market. For how to expand the vitality of virtual singers through the expansion of business models, Ito Hiroyuki introduced that in addition to promoting the virtuous circle between Hatsune Miku and the creators through the contribution of all people, the originalAfter the future image of Yinyin is basically mature, the company took the opportunity to hold a concert for her, using holographic technology to put the virtual image on the real world stage, the dimension wall was completely broken, the distance between the virtual singer and the fans is closer, and the loyalty of the fansCan also be improved.After that, through a series of cross-border cooperation, peripheral manufacturing, experience workshop development and other actions, the consumption power and attention of Hatsune’s future fans were maintained and increased.The comprehensive effect of all aspects has enabled Hatsune to gain long-term vitality in the future.Sauna, Ye Wang Edited by Yang Chang Wu Longzhen Proofreading Li Shihui

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